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In August and November 2019, the “Business Advisory Center — BAC” NGO (Moldova) organized a 5 days Training Program entitled “Capitalization of the Local Product in Moldova” addressed to the local producers and processors of berries. The activity was performed in the frame of the project “Sustainable Agricultural Trade Network in the Black Sea Basin – AgriTradeNet”, BSB 383.
The start was done on August, 20nd. The 1st training “Business development with traditional fruit’s products, with geographical identity” was conducted by Mr. Anatolie Fala and had a special guest the national IP authority. The key topics discussed were: the GI/AO/TSG labels, the regulatory docs and bodies, the eligible products to be registered, the eligibility criteria for producers groups and registration dossier, IP data bases and state support for IP registration.
On August 22, was held the 2nd training, “Eco Farming – how to become an organic producer”, conducted by Mr. Vitalie Pintilei. The special guest was “BioChemTech” LLC. The key topics explained were :organic farming, the regulatory framework and responsible authorities, the management of organic farming, the conversion and ecological certification, the ecological circuit, the specifics for packing and selling of organic products, the available databases for eco farmers.
On November 26, was held the 3rd training, ” Marketing and Branding of agricultural products for export”, conducted by Ms. Lilia Pintea. The special guest was the national IP authority. The key topics discussed were: marketing concept, STP model – Segmentation Targeting Positioning, the UVP – Unique Value Proposition, the marketing plan, 7Ps marketing mix, branding for export of agriproducts, role of IP for promotion and branding of agriproducts, digital marketing.
On November 27, was held the 4th training, ” Preparing agricultural producers for European exhibitions “, conducted by Ms. Ludmila Castravet. The key topics explained were: the specifics of event marketing platform as exhibitions and fairs, the participant’s profile, the pre-exhibition process, the must activities during exhibitions as communication with visitors -negotiation meetings – promotion events, he follow-up activities after exhibition closes.
On November 28, was held the 5th training, “Export of berries and fruits to the EU “, conducted by Mr. Octavian Olaru. Key topics discussed were: participants, channels, processes, internal export procedure, specifics to export different products to the EU in the context of Partnership Agreement between Moldova and EU, the matchmaking events and instruments for producers, the available national and regional financing instruments for export activities of agriproducts.
The 5 days training program aimed at developing the capacity of local berry producers, processors, and associations regarding regional branding and cross-border trade of agricultural products. According to the lists at least 30 local producers and farmers, representatives of interested local producers’ associations and central administrative authorities, attended the training program.
On 27th of November 2019, Bourgas Chamber of Commerce and Industry (Bulgaria) organized, in the frame of the project “Sustainable Agricultural Trade Network in the Black Sea Basin” (AgriTradeNet) BSB383, a training addressed to local dairy producers. During the training, the focus was put on international standards and certification options for dairy products, including the traditional white brined cheese product, certification and labeling of dairy products, quality labels, European quality systems, requirements of the IFS Food version 7 food quality and safety standard of October 2019.
The training was attended by the Deputy Regional Governor of Burgas District Vladimir Krumov, the president of CCI – Burgas Georges Dereliev, the Director of the Regional Directorate of Agriculture – Burgas Lidia Stankova, heads and chief experts of the European Policies and Programs Department in the Municipality of Burgas – Elena Ivanova, Velichka Velikova and Svetozar Gradev. Deputy Regional Governor Vladimir Krumov emphasized that this project could provide benefits to local producers of white brined cheese for certification, valued at regional and national levels. Manufacturers can increase their capacity through new innovative processes, as well as establish and develop cooperation with other partner countries of the AgriTradeNet BSB 383 project.
The training seminar was evaluated by the participants by completing questionnaires for evaluation and obtaining a certificate for successful training in the presented topics.
On 13th and 14th of November 2019, the Institute of Market Problems and Economic & Ecological Research of NAS Ukraine organized a training addressed to local beekeepers. The 2 days training was held in an atmosphere of intensive discussion on the following topics by the participants: presentation of the project «Sustainable Agricultural Trade Network in Black Sea Basin» AgriTradeNet (eMS BSB 383 № 83545/20.07.2018), the concept of development of wholesale markets for agricultural products in Ukraine, creation of agro-marketing center in Odesa region, practical guide and guidelines for creation of agro-ecological clusters for sustainable development of rural territories, agro-ecological and recreational cluster “Frumushika-Nova” Tarutinsky district of Odesa region, organic beekeeping products – guarantee of health and longevity, S3 Cluster project: Agrarian Clustering, Organic Farming, and Intellectual Marketing, Environmental Technologies in Beekeeping: Current Research and Practical Experience Chlorella suspension use an so on. The meetings were covered in an international publication “Ogorodniki” (https://ogorodniki.com/article/stiika-silskogospodarska-torgivelna-merezha-u-chornomorskomu-baseini) According to the list of participants there were 38 participants on 13th of November 2019 and 31 participants on 14th of November 2019. Among the participants there were producers, representatives of scientific and educational sphere, students, NGOs.
On 30th of October 2019, Traders’ Association of Thessaloniki (Greece) organized at the Chalkidiki Chamber of Commerce a Local Training Seminar in the frame of the project “Sustainable Agricultural Trade Network in the Black Sea Basin” – AgriTradeNet, BSB 383.
The training seminar was addressed to local producers and traders of Virgin Olive Oil of the region. The focus was on the local branding and Geographical Identification of local products and especially of olive oil, its certification process and a presentation of international trading methods of traditional agricultural products. Also, the 50 participants had the opportunity to learn about the challenges of the new era in the agri-food sector, the benefits and problems of organic farming, the current legislation, as well as and the proper marketing techniques of such businesses. The Training Seminar was honored with the presence of the President of the Calkidiki Chamber Mr. Yiannis Koufidis and the Vice-President Mr. Stelios Houtas.
The President of the Traders’ Association of Thessaloniki Mr. Pantelis Filippidis stressed that this project can only provide benefits to local producers, adding that the reason that Chalkidiki’s Virgin Olive Oil was selected as the product to be certified is because it is appreciated regionally and local producers can increase their productivity, their capacity to extrovert through modern and innovative processes and to develop cooperative relations with the countries of the other partners that take part to the project “AgriTradeNet”.
The Training Seminar was validated by the participants through the Evaluation Forms that they
In the period of 5 days from 23rd to 27th September, Demirkoy Municipality (Turkey) organized a Local Training in Demirkoy/Turkey. During the training professional trainers from local universities and institutions and District directorate of Agriculture in Kirklareli provided useful theoretical and practical information for the local branding and certification of agricultural products, international trading and promotion, preparation of European Union funded projects and international partnership, etc. During the training was organized other important event—Round table with local institutions and producers for the evaluation of the opportunities for Geographical certification of the local strawberry products.
On 27 of September 2019, Galati Foundation for the Promotion of Small and Medium Sized Private Enterprises (Romania) has organized, starting from 08.30 a.m., at Vega Hotel Galati, a training addressed to local tomato producers on Organic Agriculture. The event was organized in the frame of the project “Sustainable Agricultural Trade Network in Black Sea Basin” AgriTradeNet BSB383. The project is funded by the Black Sea Basin Joint Operational Program 2014-2020 under the priority 1.2 “Increasing cross-border links for trade and modernization in the agricultural and related sectors of the Black Sea Basin”. The main aim of the project is to enhance the agricultural producers’ extroversion and networking and had started officially at 02/08/2018 and will end at 01/11/2020.
The partners involved in the project are: Traders’ Association of Thessaloniki(Greece), Chamber of Commerce and Industry – Bourgas (Bulgaria), Galati Foundation for the Promotion of Small and Medium Sized Private Enterprises (Romania), Asociatia Obsteasca “Centrul de Consultanta in Afaceri”(Moldova), Demirkoy Municipality (Turkey), Institute of Market Problems and Economic & Ecological Research – National Academy of Sciences(Ukraine).
The main goal of the 8 hours training, organized in the frame of activity T2 “Straitening capacity of local interested organizations was to familiarize the local tomato producers with the following themes:
- Knowledge of the regulations and rules regarding organic agriculture activities;
- Knowledge of principles and good practices of organic agriculture;
- European and national funding programs;
- Certification and labeling of organic products;
- Exchange of best practices.
The training was supported by Mrs. Prof. Dr. Magdalena TUREK RAHOVEANU, from the University “Dunarea de Jos “, Faculty of Engineering and Agronomy Braila and addressed to a number of 30 participants.
More details on the training and future activities organized under the project “Sustainable Agricultural Trade Network in Black Sea Basin – AgriTradeNet BSB383 can be found on the project website: www.agritradenet.eu.
In July 2019, the AgriTradeNet project team from Galati Foundation for the Promotion of Small and Medium-sized Private Enterprises organized visiting sessions in order to promote the project activities at Braila Chamber of Commerce, Industry and Agriculture and in Galati County, at the local authorities and tomatoes producers.
Bulgarian white brined cheese will be certified as a trademark. This is one of the goals set by the Bulgarian partner in the project “Sustainable Agro-Trade Network in the Black Sea Basin” – Chamber of Commerce and Industry – Bourgas. It is implemented in partnership with organizations from Turkey, Romania, Moldova, Ukraine with a leading partner Traders’ Association of Thessaloniki – Greece. The total project cost for the Bulgarian partner amounts to 66,176.77 Euros.
Its main objective is to extend cross-border trade links in agriculture and related sectors in the Black Sea Basin. To establish links between the local community in the region to help presenting traditional local products and the opportunities for developing regional brands. “During the execution of the project a dispute arose with what product to participate in. Then we decided to present our country with milk and dairy products,” CCI – Bourgas president Georges Dereliev said at a meeting with dairy farmers.
“We want to make a geographical certification of regional brands and to support the cross-border trade of national products,” said CCI – Bourgas Vidka Valcheva, deputy president and project manager from the Bulgarian side. White brined cheese can be certified in the European Food Register. Up to now, our country has 7 plus 1 certified products, the last listed in the register is the Strandzha oak honey.
The country with the most certified products in Europe are Italy. It ranks with 293 products, second is France with 242, third is Spain with 194.
Bulgaria is on the 20th place with seven products (official information in the register is prior to the certification of oak honey this year). Within the project will be organized training of 30 representatives of the target group from Burgas region. Two visits were also planned at international exhibitions – markets in the Republic of Turkey – Demirköy in May and before that, in March, in Odessa – Ukraine, where each partner will present his product. Bulgaria will present white brined cheese, Greece – olive oil, Ukraine – honey, Romania – tomatoes, Turkey – strawberries, Moldova – cultivated berries. (Source: https://chernomorie-bg.com/
On19th of June 2019, IMPEER organized visiting session with beekeepers.They promoted AgriTradeNet project, discussed current issues and problems of beekeeping, the regulatory framework. Also, beekeepers had the opportunity to pass the project survey.
AgriTradeNet project participated at the largest agro-industrial exhibition in Ukraine and Eastern Europe, AGRO-2019 and organized in Kiev, Ukraine at June 2019.This exhibition was a unique platform for dialogue between private business and the state, associations and foreign representatives. The event was attended by the First Deputy Prime Minister – Minister of Economic Development and Trade of Ukraine, the acting Minister of Agrarian Policy and Food of Ukraine and other representatives of the authorities. Our partners; from IMPEER talked with the Ukrainian beekeepers and presented the project.
Asociatia Obsteasca “Centrul de Consultanta in Afaceri” (Moldova) visited the national exhibition “Made in Moldova” and discussed with berry farmers and processors who participates in, about the AgriTradeNet opportunities for them and their products to reach the regional market. In this context, farmers received a little support from the project – organic bags. The farmers liked the idea and proposed to reward with bag only those buyers, who buy enough products to fill it. The products with which the producers and processors are very enthusiastic are diverse. Beginning with dried berries, continuing with jams and jellyfish, finishing with berries in the chocolate glaze and brandy from berries.
The three-day Kick-off meeting and a Press Conference of the project entitled “Sustainable Agricultural Trade Network in the Black Sea Basin” (AgriTradeNet) with a reference number BSB383, was successfully organized at the Grand Hotel Palace, Thessaloniki -Greece by the Traders’ Association of Thessaloniki at 28th to 30th of November 2018. The project is funded by the Black Sea Basin Joint Operational Program 2014-2020 under the priority 1.2 “Increasing cross-border links for trade and modernization in the agricultural and related sectors of the Black Sea Basin”. The main aim of the project is to enhance the agricultural producers’ extroversion and networking and had started officially at 02/08/2018 and will end at 01/11/2020.
In the specific project in which the lead partner is the Traders’ Association of Thessaloniki (Greece), are also involved the following partner organizations: Chamber of Commerce and Industry – Bourgas (Bulgaria), GALATI FOUNDATION FOR THE PROMOTION OF SMALL AND MEDIUM SIZED PRIVATE ENTERPRISES (Romania), Asociatia Obsteasca “Centrul de Consultanta in Afaceri” (Moldova), Demirkoy Municipality (Turkey), INSTITUTE OF MARKET PROBLEMS AND ECONOMIC & ECOLOGICAL RESEARCH National Academy of Sciences of Ukraine.
The main goal of the three-day event was the official opening of the project whose main objective is to increase the production capacity of local agricultural productions by providing them the support for elaboration of geographical identification and certification of their products as well as creating links between business organizations participating in this program.
At the same time, the project partners were informed about the actions and the plan of the project and discussed issues related to the timetable and the budget of the project, as well as the implementation reports to be prepared and sent to the Managing Authority (JMA and Ministry of Regional Development of Romania).At the same time, the project partners were informed about the actions and the plan of the project and discussed issues related to the timetable and the budget of the project, as well as the implementation reports to be prepared and sent to the Managing Authority (JMA and Ministry of Regional Development of Romania).
The official opening of the project and the press conference at 28 of November 2018 was attended by the Minister of Rural Development – Mr. Stavros Arachovitis, the President of the International Exhibition of Thessaloniki – Mr. Anastasios Tzikas, the President of KEDE-Mr. George Patoulis, the former Minister of Foreign Affairs – Mr. Dimitris MARDAS, Vice-Governor of Prefecture of Central Macedonia-Mr Alexandros Thanos , the General Director of the Market of the General Secretariat of Trade and Consumers of the Ministry of Economy and Development – Mr. Andreas Mourtsiadis and a large number of Representatives of the Bodies of Thessaloniki.The President of the Thessaloniki Traders’ Association stressed, among other things, how important are the project activities for the producers and traders of our partner countries in this project, while the Minister of Rural Development in his speech mentioned, among other things, that the branded Greek agricultural products can find a way out on international markets in a way that will bring added value to producers.
TRADERS’ ASSOCIATION OF THESSALONIKI 04/12/2018Invitation to be published or broadcast
Joint Operational Programme Black Sea Basin 2014-2020 is co-financed by the European Union through the European Neighbourhood Instrument and by the participating countries: Armenia, Bulgaria, Georgia, Greece, Republic of Moldova, Romania, Turkey and Ukraine. This website has been produced with the financial assistance of theEuropean Union. The contents of this publication are the sole responsibility of TRADERS’ ASSOCIATION OF THESSALONIKI (ESTH) and can in no way be taken to reflect the views of the European Union.